Mahamaya Jewellers

Introduction to Remarketing Remarketing in Pay-Per-Click (PPC) advertising is a strategic approach that targets users who have previously interacted with a website or shown interest in specific products or services. It operates by displaying tailored ads to these individuals across various online platforms after they've left the original site. Workflow of Remarketing Visitor Interaction: Initially, a user visits a website but doesn't make a purchase or complete a desired action (like signing up or making a reservation). Cookie Placement: Upon visiting, the site drops a cookie—a small piece of code—into the user's browser, which tracks their activity and allows for subsequent targeting. Customized Ad Creation: Advertisers design specific ads or content to re-engage these past visitors. These can range from general reminders about the brand to showcasing products the user viewed previously. Targeted Ad Display: As the user continues browsing the web, platforms